How Brand Managers Get Inspired by Retail

Get inspiration for your branded merchandise and apparel!

Using products that folks use, want, and are proud of by staying on trend.

Remember Your Audience

Demographic

Age Range:  ▢ Less than 18     ▢ 18-24     ▢ 25-45      ▢ 45-65      ▢ 65+

Gender:  ▢ Male  ▢ Female  ▢ Unidentified  ▢ Both

Career/Position: __________________

What name brands do they like?

Are there brands that are trending in their world? Region specific trends, Industry specific trends, and Hobby/Activity specific trends are all noteworthy when choosing brands they will be proud of!

What Matters to Them?

Acknowledging your audience’s  Personal Challenges and the Social Causes that matter to them create trust! We look for brands with Give-Back campaigns that service those needs!

Remember Your Brand Identity

Color

Keep a swatch of your PMS color on hand to reference when a product catches your eye.

Feel

Reference your Brand Guidelines to find words that identify your brand feel.

Creative, Renowned , Secure, Dependable, Daring, Authentic, Exclusive, Innovative, Luxurious, etc.

Shop a Full Collection

Fashion & Accessories

Outerwear

Tops- be their favorite tee

Bottoms- think seasonal

Headwear

Seasonal Accessories

Footwear

Homeware

Kitchen accessories

Blankets

Décor

Grilling/ Picnic

Gifts

Really focus on your audience here- what would they love to receive?

Useful Products  

Sports & Outdoor

Yard/ Tailgate games

Camping equipment

Festival and experience items

Tools of the trade

Electronics

All the latest & greatest

Food & Beverage

Focus on colors & flavors!

Make it Yours!

Snap a picture

Send it my way and let the retail inspiration take your brand from a logo to a BRAND NAME