Strategic Program Executive
Trends Catalog
Let me tell you
about this project
Challenge
I attend the PPAI Expo in Las Vegas with the goal of finding the latest and greatest, and I'm always on the hunt for the hidden gems!
I needed a way to showcase my new favorite finds to my clients and teammates. The primary challenge was to create this catalog and push it out to my clients within a week of returning from the Expo, ensuring it captured the attention and interest of my clients who knew I was there to curate for them.
Key Results
Prompt Announcement staying ahead of competition
Over $60k in sales
Significant social media interaction
Overwhelmingly positive response from clients
Highlights
Latest social trends- Featured!
Decoration Methods
Current Lifestyle
+ Business Needs
Merch for the
Heart of the Home
Give-Back Initiatives
Branded Digital Experiences
Product for Every Price
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Approach
During the Expo, I meticulously took notes on the standout products and their key features. I utilized Adobe Illustrator to design a high-impact PDF catalog featuring high-quality images and engaging category titles, crafted to be visually appealing and easy to navigate. The entire design process was completed in 1 week, allowing me to distribute the catalog to my clients within a week of her return. This quick turnaround helped leverage the excitement and interest in the year's new products and led to over $60k in sales.